Privacy Policy
Last updated: 16/06/2026
Welcome to MuthaBooka.
MuthaBooka is a cosy reading app and online space for readers to keep their books, thoughts, shelves, circles and reading rituals in one place.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, join our waitlist, contact us, or use MuthaBooka when the app becomes available.
1. Who we are
MuthaBooka is operated by MuthaBooka Ltd.
For privacy questions, you can contact us at:
Email: info@muthabooka.com
For the purpose of UK data protection law, we are the “controller” of your personal information. This means we decide how and why your personal information is used.
2. What information we collect
We may collect the following types of information.
Information you give us directly
This may include:
your name;
your email address;
any message you send to us;
waitlist sign-up information;
account details if you create an account;
profile information you choose to add;
books you add to your shelves;
reading notes, reflections, ratings, tags, circles or other app activity you choose to save;
preferences, such as whether you read by book, ebook or audio;
privacy and notification preferences.
Information collected automatically
When you visit our website or use the app, we may collect limited technical information, such as:
your IP address;
device type;
browser type;
pages visited;
approximate location, such as country or region;
app usage information;
cookies or similar technologies, where used.
Payment information
If MuthaBooka offers paid features or subscriptions, payments may be handled by trusted payment providers such as Apple, Google, Stripe or another provider. We do not intend to store full card details ourselves. Payment providers may process payment information in line with their own privacy policies.
3. How we use your information
We use your personal information to:
manage the MuthaBooka waitlist;
send launch updates, news and product updates where you have asked to receive them;
respond to messages or questions;
create and manage user accounts;
provide app features such as shelves, circles, reading notes, reflections and preferences;
personalise your MuthaBooka experience;
improve the website, app, features and user experience;
understand how people use MuthaBooka;
manage subscriptions, payments and customer support;
keep the service safe and secure;
meet legal, regulatory, tax or accounting obligations.
4. Our lawful basis for using your information
Under UK data protection law, we need a lawful basis to use your personal information.
Depending on the situation, we may rely on:
Consent
We may rely on your consent where you join the waitlist, sign up for marketing updates, accept optional cookies, or choose to share certain information.
You can withdraw consent at any time.
Contract
We may use your information where it is needed to provide the MuthaBooka app or services you have asked for, such as creating an account, saving your shelves or managing a subscription.
Legitimate interests
We may use your information where we have a legitimate business reason to do so, provided your rights and freedoms do not override those interests.
This may include improving MuthaBooka, responding to enquiries, keeping the service secure, understanding usage, and developing new features.
Legal obligation
We may use your information where we need to comply with a legal duty, such as tax, accounting, fraud prevention or regulatory obligations.
5. Marketing and updates
If you join the waitlist or ask to receive updates, we may email you about MuthaBooka, including launch news, early access, feature updates, offers or reading-related content.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
We will not sell your personal information to third parties.
6. Cookies and analytics
Our website may use cookies or similar technologies to help the website work, understand how visitors use it, and improve the experience.
Some cookies may be essential. Others, such as analytics or marketing cookies, may only be used where permitted by law and, where required, with your consent.
You can usually manage cookies through your browser settings or any cookie banner shown on our website.
7. Sharing your information
We may share your personal information with trusted service providers who help us run MuthaBooka, such as:
website hosting providers;
app developers or technical support providers;
email marketing providers;
analytics providers;
payment processors;
cloud storage or database providers;
professional advisers, such as accountants or legal advisers;
regulators or authorities, where legally required.
We only share information where we have a reason to do so and expect service providers to handle your information securely.
8. Circles, shelves and public content
MuthaBooka may allow you to join reading circles, create shelves, share reflections, react to books, or interact with other users.
Some information may be visible to other users depending on your settings and the type of circle or feature you use.
We aim to give you control over what you share. Please be mindful when adding personal information to public or shared areas.
9. Children
MuthaBooka is intended for users aged 18+
If we later introduce a children’s version or family-linked account, we will provide separate privacy information explaining how children’s data is handled and what parental controls are available.
We do not knowingly collect personal information from children below the minimum age without appropriate consent where required.
10. How long we keep your information
We only keep personal information for as long as we need it for the purposes described in this policy.
For example:
waitlist information may be kept until launch and for a reasonable period afterwards;
account information may be kept while your account is active;
reading data may be kept while your account is active or until you delete it;
support messages may be kept for a reasonable period to manage enquiries;
payment, tax or accounting records may be kept for as long as required by law.
When we no longer need your information, we will delete it, anonymise it or securely archive it.
11. International transfers
Some of our service providers may process personal information outside the UK.
Where this happens, we will take steps designed to make sure your information is protected in line with UK data protection law, such as using appropriate contractual safeguards where required.
12. How we protect your information
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
No website, app or online service can be guaranteed to be completely secure, but we will work to keep MuthaBooka as safe as possible.
13. Your privacy rights
Depending on the circumstances, you may have the right to:
ask for a copy of your personal information;
ask us to correct inaccurate or incomplete information;
ask us to delete your information;
ask us to restrict how we use your information;
object to certain uses of your information;
withdraw consent where we rely on consent;
ask for your information to be transferred to another service in certain circumstances;
complain to the Information Commissioner’s Office.
To use your rights, contact us at:
info@muthabooka.com
You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how we handle your information.
14. Changes to this policy
We may update this Privacy Policy from time to time as MuthaBooka develops.
If we make important changes, we will take reasonable steps to let you know, such as updating the date at the top of this page or notifying users where appropriate.
15. Contact us
If you have any questions about this Privacy Policy or how MuthaBooka uses personal information, contact us at:
Email: info@muthabooka.com
Business name: Muthabooka Ltd